“Hey Siri – Define Beauty”

Has the definition of beauty changed due to new technologies and resources?

During early modern Europe, “Recipe books” were used as a step by step guide to reach beauty ideals. Dr Erin Griffey sourced over 400 recipes that focused on complexion alone. The extensive number of books dedicated to beauty ideals demonstrates how the obsession to attain “perfection” has long been sought after throughout history.

Previously, renaissance art captured the beauty of men and women, as artists would spend  2-4 years completing a single artwork. 1 Technology has replaced this as social media and cameras can be used to capture a portrait by one push of a button.

I’m wondering if due to the high frequency (95 million posts daily on Instagram 2) and variety in photos we see today promoting different ideals, has provoked our definition of beauty to become more diverse and accepting? I would like to think we have developed a broader definition, as we moved away from ‘how-to’ look books, however I’m not sure this is the case. Technology does give minority groups an opportunity to share their perspectives of beauty, but the majority of content reproduces the dominant culture’s beauty ideals, similarly to renaissance art.

Technology may allow for a more diverse range of artists, but it opens the door to constant comparison to models and celebrities who may use photoshop to achieve these unreachable ideals. In some ways comparing yourself to others’ photos, creates an abstract yet toxic form of a “Recipe book”.

  1. History.com Editors. “Renaissance Art.” History.com. A&E Television Networks, October 15, 2010. https://www.history.com/topics/renaissance/renaissance-art.
  2. Smith, Kit. “50 Incredible Instagram Statistics You Need to Know.” Brandwatch, January 20, 2019. https://www.brandwatch.com/blog/instagram-stats/.

About The Author

Mackenzie Barry is a complex individual who has varying interests and skill sets. As a full time student studying psychology and criminology at the University of Auckland, it would be logical to assume that Mackenzie would have no spare time for her other passions. However, being organised and hard-working, Mackenzie is able to spend approximately 24 hours each week training as a semi-professional football player in the “Future Ferns Domestic Programme” which recognises New Zealand’s top twenty women’s football players living in the country. Mackenzie has also been fortunate to travel to a number of countries while playing for New Zealand, so has interests in travelling as well as football and her studies. This brief summary of Mackenzie’s action packed life presents many opportunities for her future researching endeavours and also her career. She is especially interested in our failing criminal justice system, which complements knowledge she has/will gain from her degree. Due to her major footballing commitments it is understandable that Mackenzie also has questions surrounding women’s sport, particularly focusing on gender equality. Although these interests keep her extremely busy, Mackenzie gains motivation and direction from them as they define who she is as a student and as a person. Mackenzie is equally excited to investigate some element of New Zealand’s criminal justice system, or focus on gender inequality in women’s sport. Although seemingly disparate subjects, they provide her with many challenging, yet exciting goals and possibilities for not only her research, but for life.

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